Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,341 stories
Wild Birds Unlimited's franchise development and new owner teams collaborate to guide franchisees through the process of opening a location.
GYMGUYZ is launching a nationwide Confidence Campaign to provide support for bullied children.
Moe's Southwest Grill's Michael Geiger used a promotion of free queso to disrupt competitors' grand openings and highlight the brand's unique offerings.
Sylvan Learning's Grand STEM Challenge helps students engage in STEM education through hands-on activities.
More and more operators are tapping into the growing breakfast marketplace with high quality to-go items.
Shaquille O'Neal becomes the newest Krispy Kreme Doughnuts franchisee in Atlanta and a global spokesperson for the brand.
Although All Day Breakfast helped the brand growth when it first was introduced, its effects are wearing off as the year goes on.
Red Robin launches 'Let's Burger' campaign, rebranding burgers as a verb and emphasizing the brand's unique experience.
Pita Pit introduces new smoothies and a smaller pita option as part of its 'Fresh Grilled, Flavor Filled' campaign.
Facebook created a separate mobile app for its event feature, which could be used as a general-purpose calendar.
Buffalo Wings & Rings launches 'Chip In for the Cause' LTO to raise breast cancer awareness and donate to research.
Buffalo Wings & Rings server Amy Anderson discussed the importance of customer service in driving diner loyalty with Restaurant Hospitality.
Papa John's is rolling out a pan pizza nationally after two years of development, a move the company hopes will be its biggest new product in 10 years.
Freshii is offering to waive the franchise fee for a Chicago Cubs fan if the team wins the World Series, with the brand seeking a new franchise partner.
QSR restaurants launch limited-time fall flavors, including pumpkin dip for pretzels at Philly Pretzel Factory, to boost sales and customer engagement.
Pita Pit launches three new menu items, including the Chicken Souvlaki Trio, in Little Rock, Arkansas.
Saladworks is celebrating its 30th anniversary with in-store promotions and online contests.
McDonald's is undergoing a major marketing revamp, focusing on digital and creating double the amount of content this year with roughly 5,000 pieces of marketing content.
Wild Birds Unlimited offers its franchisees a comprehensive marketing planner to help guide them through the marketing process and build brand awareness for a loyal customer base.
Pita Pit launched its "Fresh Grilled, Flavor Filled" campaign nationwide to empower guests to explore flavors and product combinations.
Squatty Potty, a bathroom product, experienced a 600% increase in online sales and $15 million in sales in 2015.
Smashburger's non-traditional marketing tactics helped the brand stand out in a crowded market, achieving success despite industry competition.
Firehouse Subs passes the 1,000 unit mark, shifting its marketing efforts to emphasize its community-oriented brand values.
A CMO reflects on the key factors to consider when selecting a PR or marketing agency.