Marketing — page 136

Influencer marketing has evolved into an industry with various forms of tracking results.

LinkedIn is beginning to offer advertisers the option to buy display ads programmatically for desktop devices.

Franchise expert to discuss social media marketing best practices at Southeast Franchise Forum in Atlanta on July 12.

A traditional franchise sales model prioritizes short-term success over supporting small business owners.

Restaurants are adopting smartphone apps to build customer loyalty and offer personalized experiences.

Franchise brands can separate themselves from the competition through strategic local digital marketing efforts and knowing what will bring the best ROI.

The article discusses the importance of tracking integrated marketing analytics for franchise brands.

The article discusses 10 basic principles of social marketing to avoid mistakes on social media.

Brands introduce live stream video content into their marketing mix, leveraging platforms like Periscope, Meerkat, and Snapchat.

Wireless Zone's president and chief operations officer, Joe Johnson, listened to the needs of franchisees to chart a fresh new course for the brand.

Advertisers create sound strategies for social media platforms like Facebook and Snapchat, with a focus on video ads and muted clips.

Public relations and its role in local store marketing is evolving, with companies adapting to changing consumer behaviors and preferences.

Twitter partners with Innovid to provide advertisers with viewability stats and numbers about who is watching their ads.

Franchisee Steve Croughan, who previously supported the opening of Escapology's first 75 venues, now owns five locations with two more planned in Kansas City and three in St. Louis.

FSC Franchise Co. offers a limited-time incentive program to make restaurant ownership more accessible and accelerate development for two of its concepts.

FSC Franchise Co. offers a new incentive program for franchisees opening new Beef ‘O’ Brady’s or The Brass Tap restaurants.

Loyalty programs attract millennial consumers and drive revenue for businesses.

Local Your Pie location in Buckhead collaborates with hunger initiative, donating pizzas to a nonprofit organization.

Buffalo Wings & Rings General Manager Tony Heffner showcased the brand's newest LTO menu on a local TV station in Lincoln, Nebraska.

Saladworks' strategic development efforts drive brand growth and customer loyalty, making it an attractive franchise opportunity.

Mobile marketing allows franchisees to reach more customers, leveraging AI and loyalty programs.

Nancy Kruse identifies 5 menu trends at 2016 National Restaurant Association Show

FranNet CEO Jania Bailey and FranNet Vice President of Marketing and PR John Blair share insights on industry trends, including the impact of technology on franchising.

A solid marketing program is crucial for franchisees when exploring franchise opportunities, as it drives sales and promotes the business on a local level.