Marketing — page 20

- Fast Casual - Marketing & Branding - News Hopdoddy takes a shot at its competitors with new campaign The fast-casual restaurant will give away free burgers at one of its Austin l

Smashburger appoints Kate Savelli as chief marketing officer, bringing over 20 years of experience to the role.

- Fast Casual - Executives - News Smashburger names Kate Savelli chief marketing officer The former executive with Bagel Brands is part of a trio of executive changes at the fast-c

The burger chain has appointed Kate Savelli as CMO, alongside new leadership roles for non-traditional development and western operations to drive nationwide growth.

Gettrust joined Cousins Subs in 2023 as creative manager and quickly elevated the brand’s creative direction, leading a refresh of core assets and helped sharpen the company’s visual identity shortly after her arrival.

Consumers are more adventurous than ever with their palates and the restaurant industry has responded in earnest with a record number of limited-time offers for the past several years.

The iced tea franchise is launching a patriotic collection and retail tea bags to commemorate the United States' semiquincentennial.

Franchise marketers are shifting from age-based cohorts to more nuanced approaches, considering life stages and digital channels in their strategies.

Some trends are easier to derive in this industry than others.

The regional barbecue franchise is leveraging seasonal limited-time offerings and weekly promotions to capture increased tourist traffic across East Tennessee.

The convenience store chain has partnered with Rusty Rail Brewing Co. to release its seventh exclusive beer, a blonde ale called Fairway Finder.

Albertsons Media Collective has launched a new modeling methodology with Analytic Partners to help advertisers measure long-term customer lifetime value and predicted revenue.

How do I support franchisee local marketing while still protecting brand consistency?

Montage Partners and Allied Industrial Partners announce new stake acquisitions in founders-led service firms and industrial infrastructure platforms.

Multi-location contrast therapy brand SweatHouz consolidated its marketing and booking systems through AXLE to improve lead management and member experience across its franchise network.

Local marketing can feel overwhelming for many franchisees. Where do you start?

The convenience store chain is offering Nitro rewards members increased fuel savings through Labor Day to offset summer travel costs.

Franchisors and franchisees structure marketing funds in layers for growth

Par Technology, a technology provider powering multi-unit operators across restaurant, retail, and large-scale commerce, released its "2026 QSR Operational Index Report," offering a data-driven look at how many of its cu

The convenience store chain raised $12,500 for a local nonprofit through a quarterly charitable cup program across its retail locations.

The umbrella franchisor of Drybar and Amazing Lash Studio has named the 20-year marketing veteran to lead brand strategy across its portfolio of service-based concepts.

CEO Liz Williams attributed the brand's 5.8% same-store sales increase to operating efficiencies, strategic pricing, and technology investments.

Convenience store operators can gain a competitive advantage and drive customer loyalty by prioritizing restroom cleanliness as a core marketing strategy.

Cousins Subs® and Summerfest presented by American Family Insurance are once again teaming up to give fans a chance at a VIP concert experience during Summerfest 2026.