Marketing — page 123

Penn Station East Coast Subs launched a new mobile app and loyalty program, offering customers a photo booth, messaging center, and rewards program.

Fitness brands, including franchises, are spending marketing dollars year-round, not just during peak seasons like New Year's resolutions.

Senior Helpers CMO Chuck Sullivan emphasizes the need for 'random acts of pizza,' hosting informal happy hours for the team.

Neighborly's CMO oversees marketing and strategic initiatives across 21 home service brands, focusing on building brand equity and helping franchisees grow locally.

This article discusses the three most important keys to being an effective CMO leader today, but it does not provide relevant information about franchise systems or multi-unit brands.

Brooke Budke is a CMO and marketing leader at a fitness industry company, emphasizing the importance of understanding the target audience.

Andrea Zahumensky, CMO of KFC, discusses the challenges of connecting with customers in a fast-paced and fragmented media market.

Saladworks offers simple model and strong support to nearly 100 franchisees

Franchise marketing leaders discuss their evolving roles, challenges, and advice for aspiring marketers, highlighting the importance of women in the industry.

Franchise marketing leaders share their insights on the challenges of taking a brand international, highlighting the importance of cultural understanding and adaptation.

Teri Brogden adopted a Jack Russell from a shelter and opened a Hounds Town USA franchise, crediting the dog with inspiring her to start the business.

The Counter's Director of Marketing Rachel Cohn discusses innovation and creativity in marketing efforts.

We hope you're liking the redesigned look and expanded scope of this newsletter.

Stoner's Pizza Joint creates a best-in-class customer experience through local pizza shop vibes and loyalty programs.

Penn Station offers free fries in a New Year's promotion with a limited-time offer at all locations across the nation.

Spotify's popular Discover Weekly playlist can now be sponsored by advertisers, allowing brands to 'own the personalized listening experience'.

Businesses are adapting to the production and distribution of video content, but etiquette and targeting remain crucial considerations for effective marketing.

Four Foods Group, which owns and operates 154 locations nationwide, is shifting its marketing strategy to focus more on digital marketing and less on local traditional marketing.

Penn Station's system-wide National Sandwich Day promotion pays off, driving traffic and introducing new customers to the brand for the first time.

In an industry as saturated as the wireless industry, staying competitive requires more than just a storefront that offers the latest gizmos and gadgets.

The article discusses the trend of consumers seeking purpose-driven brand messages and the impact on marketing strategies.

A Cheesecake Factory DoorDash promotion resulted in chaos and one arrest.

Of all the advantages franchising offers over independent business ownership, one of the most profound is the ability to operate as a local business with the support of a national chain.

The article discusses a false alarm at the University of Massachusetts-Amherst, but does not relate to franchising or multi-unit businesses.