Marketing — page 126

Build-A-Bear's 'Pay Your Age' promotion goes awry, with stores forced to close due to overwhelming turnout and safety concerns.

John Schnatter, the founder and former CEO of Papa John's, will be removed from the brand's advertising and marketing efforts.

Franchisors do not like uncertainty. Franchising was developed as a bulwark to the inherent uncertainty of opening a new business or expanding an existing one into a new market.

Google retires DoubleClick and rebrands its entire digital advertising suite, introducing the Google Marketing Cloud and Google Ad Manager.

The article discusses influencer marketing and the launch of Facebook's Brand Collabs Manager, but does not specifically relate to a franchise or multi-unit brand.

Mosquito Joe celebrates its sixth annual Beat the Bloodsuckers campaign, with over 100 franchisees participating in the event to support local non-profit organizations.

Del Taco unveils a system-wide brand refresh, combining front- and back-of-house enhancements to differentiate itself from Taco Bell and Chipotle.

Burger King applies marketing lessons learned from hackers to its own strategy.

QSR Magazine provides tips for designing a loyalty-boosting communications strategy for fast casual and quick service restaurants.

TWO MEN AND A TRUCK’s Movers for Moms campaign supports families in shelters, collecting canned food, toiletries, and baby care items for local moms in need.

Jersey Mike's Subs sponsors the summer finals and championship for League of Legends, one of the most popular international eSports leagues.

Marketing technology is being used by Fred Astaire Dance Studio to promote ballroom dance lessons.

Panera Bread is introducing a limited-time offering designed to boost delivery sales.

Great Clips’ marketing strategy leverages major brand partnerships, including the NHL and the Winter X-Games, to keep the brand top-of-mind for millions of consumers.

Taziki's Mediterranean Café names Rachel Layton as Vice President of Marketing & Growth, bringing years of experience in the hospitality industry.

Peet's Coffee increases loyalty members by 350% after partnering with Paytronix to enhance its loyalty app.

Penn Station East Coast Subs utilizes loyalty programs to drive revenue growth, with a focus on customer retention and rewards.

For an industry like pest control that isn’t necessarily the “sexiest,” creating a marketing strategy that is enticing and effective can be a challenge for any marketing team.

Emerging franchisors can navigate changing marketing waters by leveraging digital channels, social media, and local partnerships to attract and retain customers.

Small marketing changes can make a big difference for brands, according to Juice It Up!'s director of marketing.

Realty ONE Group has experienced rapid growth, expanding from 300 agents and $102 million in sales in its first year to becoming the fifth largest brokerage in the country.

SoBol, a health-focused meal concept, has grown to 28 locations in four years through strategic franchise partnerships.

Kix Mobile, a young franchise brand, expands rapidly through multi-unit development packages and growth incentives.

Green Home Solutions has grown steadily since its founding, boasting more than 150 units in markets across the U.S.