How to Successfully Own Local Store Marketing
Successful franchisees often use community-focused marketing strategies to engage with their local customers and build brand loyalty.
· 1851 Franchise· June 5, 2015
Marketing — page 139
Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,341 stories
Everybody Freak Out (in a Good Way): Instagram Announces Plan to Open Photo Feed to All Advertisers
Instagram is opening its photo feed to all advertisers, allowing brands to reach a wider audience.
· 1851 Franchise· June 3, 2015
Tampa Bay Business Journal: Two new menu items show Checkers & Rally's 'familiar with a twist' product development strategy
Checkers & Rally's Restaurants, Inc. introduced two new limited-time-only sandwiches, the Southern Spicy Chicken and Fish & Chips, at their Tampa Bay location.
· 1851 Franchise· May 19, 2015
Back Yard Burgers Sees Success with Increased Communication, Collaboration
Back Yard Burgers' new strategy includes increased communication and collaboration, leading to brand success.
· 1851 Franchise· May 6, 2015
Cultivate Employee Creativity for Greater Loyalty
A sandwich shop in Kansas City is planting trees for every sandwich sold on Earth Day through a partnership with a nonprofit organization.
· 1851 Franchise· April 22, 2015
Philly Pretzel Factory Celebrates National Pretzel Day with Free Pretzel Giveaway
Philly Pretzel Factory is celebrating National Pretzel Day with a free pretzel giveaway and a chance to win a free pretzel every day in May.
· 1851 Franchise· April 21, 2015
7 Ways to Build Collaboration and Trust into your Culture
Article provides general advice on how to build trust and collaboration in an organization, but does not focus on a franchise or multi-unit brand.
· 1851 Franchise· April 20, 2015
What’s in a name – Regional businesses may need to rebrand to move overseas
Regional businesses may need to rebrand to move overseas, as international markets may respond more favorably to upscale offerings from the US.
· 1851 Franchise· April 16, 2015
Leads Aren’t the Issue – Your Marketing Is
In business, everyone wants to talk about leads, but leads are just a number.
· 1851 Franchise· April 2, 2015
Global advertising spend to hit $540 billion in 2015
Global advertising spend is forecasted to hit $540 billion in 2015, with a 4.6 percent increase from 2014, driven by digital media channels.
· 1851 Franchise· March 24, 2015
Pita Pit Marries Franchise Advertising, March Madness
Pita Pit launched the MVPita Bracket Challenge, a March Madness-style contest where fans can vote for their favorite pitas and win prizes.
· 1851 Franchise· March 23, 2015
Starbucks Backs Off on ‘Race Together’ Campaign
Starbucks backs off on 'Race Together' campaign, but will continue focus on U.S. race relations in other ways.
· 1851 Franchise· March 23, 2015
Starbucks Doubles Down on ‘Race Together’ Campaign
Starbucks' 'Race Together' campaign sparks criticism and ridicule on social media.
· 1851 Franchise· March 19, 2015
FranNet Announces Promotion of Executive Team Members for Future Global Growth
FranNet promotes executive team members to oversee global expansion strategy and development of FranNet subsidiaries.
· 1851 Franchise· March 12, 2015
Coke Orders Up Another Cheerful Ad Campaign, Hold the Hitler
Coca-Cola launches campaign to transform negative tweets into happy images, but faces backlash after inadvertently promoting Adolf Hitler’s ‘Mein Kampf’.
· 1851 Franchise· February 20, 2015
Ben & Jerry's Debuts New Flavor: The Tonight Dough
Ben & Jerry's has released a new flavor, The Tonight Dough, in partnership with Jimmy Fallon and NBC's The Tonight Show.
· 1851 Franchise· February 19, 2015
Dating prank ad campaign spotlights potential of creative marketing for franchises
Ford's 'Speed Dating' advertising campaign features a group of young men on blind dates, with one of them spinning donuts in a brand-new Mustang.
· 1851 Franchise· February 16, 2015