Marketing — page 21

Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.

3,321 stories

Doubling Down on Restaurant Marketing Spend

Doubling Down on Restaurant Marketing Spend

A new report indicates that 68% of small business owners, including restaurant operators, plan to increase marketing budgets in 2026 to drive growth despite economic headwinds.

Swiftly expands retail media into digital out-of-home advertising

Swiftly expands retail media into digital out-of-home advertising

Swiftly’s partnership with Vistar Media integrates digital out-of-home advertising with retail media platforms, targeting shoppers across 1.1 million screens in high-traffic environments like grocery and convenience stores.

Taco Bell grows loyalty and digital sales

Taco Bell grows loyalty and digital sales

Taco Bell is leveraging its AI-powered Byte platform and loyalty program expansion to drive digital sales toward a 50% mix of total domestic revenue.

KFC jumps on Met Gala marketing opportunity

KFC jumps on Met Gala marketing opportunity

The chicken giant is capitalizing on Met Gala buzz by partnering with The Mark Hotel to provide luxury chicken and caviar drops for high-profile attendees.

A look at Wingstop’s marketing evolution and potential

A look at Wingstop’s marketing evolution and potential

During Wingstop’s first quarter earnings call Wednesday, CEO Michael Skipworth painted a detailed picture of the chain’s recent growth, including the addition of over 1,000 new restaurants since 2023, as well as the more