Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,318 stories
Heather Cates, Chief Marketing Officer of Home Franchise Concepts, discussed how the company is using AI technology in the marketing department.
Franchise brands can improve brand awareness and attract leads with targeted marketing strategies, according to business leaders surveyed in the 2025 Spotlight on Franchising Survey.
Neighborly's CMO Stacy Lynn Bourgeois discusses leveraging AI to make marketing smarter, faster, and more effective.
Famous Brands International is offering new franchisees 50% off their franchise fee and 50% royalties for their first two years in operation for Mrs. Fields and TCBY.
The chain's signature Holidaze Sub returns alongside two new holiday offerings.
Famous Brands cuts fees and royalties in half for new franchise owners.
Wingstop focuses on marketing and AI to end sales slide
In a landscape where c-stores are competing with quick-service restaurants, dollar stores, pharmacies and other retailers, convenience operators need to capitalize on the factor that differentiates them: convenience.
She’s since carried those passions into the workplace as brand president of fast-casual concept Everbowl, known for its good-for-you menu options including acai bowls, smoothies and toast.
Chronic Tacos offers loyalty members free Churro Bites on Halloween.
Wingstop's Q3 systemwide sales rose to $1.4 billion, thanks to restaurant development, but sales are negative at Wingstop, and the leadership team isn’t happy.
Restaurant loyalty programs increasingly use personal data to decide which guests receive which offers, and that raises a question many chains would find hard to answer from their own records: which guests pay more than the menu price, which pay less, and why.
We can point to the relentless inflationary environment for causing much of Wingstop’s recent sales struggles.
The sandwich chain reports that digital sales now account for 43% of total revenue as it successfully targets younger and more diverse consumer demographics.
Busy Bee Jumpers chose Mainland as its franchise marketing agency
Church's Texas Chicken is using hip-hop to strengthen its cultural connections with consumers through "Chickahhhn," an original song and music video featuring Memphis rap legend Project Pat and rising rapper Lil' Lucky.
PrimoHoagies launches 13th annual Primocares campaign to support 140 families.
PDQ, a Tampa-based chicken chain, marks its 15th anniversary with a brand refresh, focusing on training and hospitality.
McDonald’s just announced the end of its FIFA World Cup sponsorship, which is a pretty big deal given the global scale and interest of the event, let alone the longevity of the marriage between the two entities.
Proforma proudly served as a title sponsor of the 2026 Halloween in the Village event on Davis Islands for the 12th consecutive year, helping bring the highly anticipated annual event to life for more than 1,000 attendees.
Birdcall is again skipping the tricks and going straight to the treats this Halloween season.
Skinny Louie partners with Rockstar Games for Grand Theft VI burger collaboration.
At Caring Transitions , franchise owners have a say in the company's marketing calendar.
A $5 coupon might not sound like much of a security risk. When a customer got that coupon outside a store or in the mail, there were natural limits on how many one person could collect.