
Social Media Roundup: July 25, 2017
Procter & Gamble's chief brand officer demands transparency from digital media and ad tech companies.
Chipotle is a company in Burnaze's franchise knowledge graph, mentioned since 2015. 581 stories link here, each summarized from the original publisher. * Chipotle Rewards drives a record share of loyalty sales [[2026-11-02 Chipotle Rewards drives a record share of loyalty sales (7e671d)]]. * Chipotle is rolling out new menu items to drive fourth-quarter traffic, including seasonal menu innovations and celebrity collaborations [[2026-10-30 Menu Tracker New items from Chipotle, McDonald’s, and Sonic (ef05ad)]]. * The company's marketing efforts, led by chief brand officer Fernando Machado, have lifted wallet share across income and age cohorts, but have also pressured margins in the third quarter [[2026-10-29 Chipotle’s BOGO barrage is paying off (ba27cf)]]. * Chipotle's third-quarter revenue increased 9.6 percent to $3.3 billion, with same-store sales rising 2.1 percent and transactions climbing 0.8 percent [[2026-10-29 Chipotle Looks to Brisket and Better Operations to Sustain Sales Growth (643085)]]. * The company expects fourth-quarter same-store sales growth of approximately 2 percent, driven by the return of Smoked Brisket and additional marketing [[2026-10-29 Chipotle Looks to Brisket and Better Operations to Sustain Sales Growth (643085)]]. * Chipotle has reached 1,500 Chipotlanes, a significant development milestone for the brand [[2026-10-13 How 4 restaurant brands hit big development milestones this fall (3f3b65)]]. * The company is implementing various growth strategies, including AI-enabled tools and catering programs, with digital sales hitting $1.3 billion and accounting for 38.8% of total sales [[2026-10-29 From AI to catering 8 ways Chipotle is retooling for growth (4f1b39)]] Filed under Restaurants / Mexican.

Procter & Gamble's chief brand officer demands transparency from digital media and ad tech companies.

Just when Chipotle thought it was coming back from its food-poisoning scandal, the brand is dealing with another outbreak.

Chipotle is testing queso at its NEXT test kitchen in New York City, aiming to revive customer interest with the popular item.

Chipotle is testing queso in New York City, a new dish to help the brand's comeback, after a poor 2016.

Online campaigns against brands are on the rise, with brands losing control of their message.

Many brands struggle to define their positioning, which can hinder growth and success.

The Franchise Consumer Marketing Conference will be held in Atlanta, bringing together hundreds of CMOs, marketing VPs, and other franchise marketing executives.

Fast-casual sales dropped 0.7 percent in 2017, with Chipotle and Panera Bread being two of the few brands seeing positive increases.

Chipotle's security breach affects 'most' of the company's 2,250 locations, with consumers able to check the company's website for affected locations.

Chipotle launches an 18-month customized bachelor's degree in business for employees, focusing on business operations and decision-making.

Starbucks' new Unicorn Frappuccino is a sweet and Instagram-worthy drink, but is it worth ordering for the 'gram?

Moe's Southwest Grill gave Chipotle a run for its money as Brand of the Year in the fast-casual Mexican restaurant category in 2016,

Clean label is becoming a standard in the restaurant industry, with experts predicting its continued growth and customer demand.

Fazoli’s is investing $1.5 million to offer a completely clean food menu, removing artificial ingredients from its menu options.

Millennials enjoy discovering new food, trying unique flavors and customizing their meals.

BIBIBOP Asian Grill to acquire ShopHouse locations, doubling in size and expanding to Washington D.C., Los Angeles, and Chicago.

Domino’s and Papa John’s pizza brands have experienced significant growth in the past year, driven by innovative marketing strategies.

Chipotle's revenue increased by 3.7 percent to $1 billion, but comparable restaurant sales declined 4.8 percent.

Marketing expert Rick Sittig handled Jack in the Box's 1993 E. coli outbreak by keeping the issue light and moving on.

Reese's and MOOYAH turn crises into wins with quick responses.

Shake Shack is offering free burgers to customers who download its new app and use the promo code "shackappy" by January 28th.

Chipotle has partnered with two agencies, Venables Bell & Partners and MullenLow Mediahub, to handle advertising and media planning and buying.

Millennials are increasingly drawn to franchising, with QSR Magazine exploring the trend and its implications for the industry.

Chipotle launches an online tool to help customers 'make calories count' by counting the calories of ingredients in their meals.