
How One Anytime Fitness Ad Campaign Flipped the Script in the Fitness Industry
Anytime Fitness' ad campaign deviated from the standard gym marketing template, focusing on real people and their fitness journeys.
Marketing across franchise brands: the deals, operators and trade-press stories Burnaze summarizes, each linked to the original.
3,341 stories

Anytime Fitness' ad campaign deviated from the standard gym marketing template, focusing on real people and their fitness journeys.

Snapchat has become a popular platform for brands to reach consumers with shorter attention spans.

Social Geek Radio hosts discuss live video marketing trends and strategies.

LinkedIn has added conversion tracking to its Campaign Manager Tool to help advertisers create more effective ads.
QSR Magazine's 2026 report highlights industry trends and growth, with brands emphasizing sustainable unit economics and AI deployment.
The 2026 QSR 50 report highlights industry trends, including the use of AI, loyalty programs, and sustainable unit economics.

Pita Pit upgrades its marketing and operations with new technology.

Your Pie founder Drew French introduced a unique pizza concept and strong marketing and sales skills to change the game in the booming pizza industry.

Brian Jaeger is a Vice President of Media Relations at No Limit Agency.

Pepsi is using Twitter's new sticker feature to promote its #PepsiMoji campaign, allowing users to add custom-branded emojis to their photos.
Mike believes we are at the stage of marketing where "there is a tremendous amount of user generator content, and people spending a lot of time talking about beer and the local brew pubs".

If Pokémon Go has taught marketers anything, it’s that a new platform capable of explosive growth is always around the corner.

Papa Murphy's invests in local marketing tactics to help franchisees thrive in the competitive pizza industry.
FranCamp is a franchise growth intensive for founders and leadership teams looking to build stronger, more scalable franchise systems.

Marketers are experimenting with Facebook Messenger bots for various marketing strategies.

Spanx became a household name through innovative products and word-of-mouth marketing, without relying on advertising.

Google parent Alphabet Inc. said quarterly profit soared 24%, the second internet giant in two days to report blockbuster earnings driven by consumers’ rapid shift to mobile devices.

After working in the automotive industry for 25 years, Al Hauck decided he wanted to go into business for himself.

Qiigo makes local marketing easier for franchise brands by providing all-in-one marketing services and measuring campaign success across platforms.

Facebook enhances mobile app install ads with App Event Optimization across Facebook, Instagram, and Audience Network.

A Buffalo Wings & Rings franchisee has launched an anti-bullying campaign, highlighting the brand's commitment to community involvement.

Sobelmans Pub & Grill's local store marketing efforts have helped it stand out in the competitive better-burger industry.

Pita Pit uses delivery to boost franchisee bottom lines and customer loyalty, offering a healthier alternative to traditional fast food.

Your Pie operates over 90 locations across the United States, with a focus on customizable, artisanal pizzas.